John Walsh is Professor of Marketing.

Previously, he has served on IMD's Director of Research and Development and as consultant to many of the world's largest and most-interesting companies. He has directed customized programs at IMD for British American Tobacco, Caterpillar, Coca-Cola Hellenic, Hilton Hotels Corporation, Kodak, KPN, and Sony, and taught in hundreds of other IMD programs.

Professor Walsh frequently consults on issues of marketing strategy, consumer behavior, pricing, distribution, and market research, and has consulting experience in industries spanning telecommunications, health care, tourism and leisure, consumer goods, banking, computing, and consumer electronics. He has written numerous articles for practitioner and academic journals including the Financial Times, European Management Journal, Marketing Science, and Oxford Economic Papers.

Prior to joining IMD, John Walsh was the Abraham A. Mitchell Term Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He has also worked as a consultant with Monitor Company, Cambridge, USA. He has PhD and MS degrees from Cornell University, New York, and a first-class honours BSc degree from Trinity College Dublin, Ireland.