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Forget Strategy! Define Your Operating Model. Listen to our webcast. The authors explain the key concepts.
 
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Would you like Jeanne, Peter, or David to speak at your event? Contact them directly at:

Jeanne Ross
jross@mit.edu
Peter Weill pweill@mit.edu
David Robertson david.robertson@imd.ch

Doreen Wright
SVP and CIO, Campbell Soup Company
An excellent and timely study that puts the architecture value proposition in a present-day context; one in which IT is integrated into core business processes and the management of IT is increasingly outsourced.

 
 
   
BOOK HIGHLIGHTS
 
Top performing companies like 7-Eleven Japan, Cemex, ING DIRECT, Toyota, and UPS are using enterprise architecture to reduce costs while increasing strategic agility. Based on interviews and surveys at over 150 companies, this book describes how leading companies use architecture to guide the evolution of a core foundation of IT systems and business processes.
 
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Enterprise Architecture as Strategy is a valuable resource for C-level executives determined to "get information technology right" in their organizations. Resisting the tendency to take a one size fits all approach to the question, the authors focus on business operating models to point to the appropriately aligned enterprise architecture. This provides a foundation for execution and growth. All in all, this is a practical handbook for leaders to identify and harvest the benefits of information technology in a way that fits their businesses' characteristics and needs.
Dennis S. Callahan, EVP/Chief Information Officer, Guardian Life
The authors have done an excellent job consolidating years of research, real enterprise experiences, and personal knowledge into an easy-to-understand framework. This book has delivered a clear road map for the journey that every CIO and IT organization will travel.
Brent L. Glendening, EVP & CIO, Schindler Holding Ltd.
An excellent and timely study that puts the architecture value proposition in a present-day context; one in which IT is integrated into core business processes and the management of IT is increasingly outsourced.
Doreen Wright, Senior Vice President and CIO, Campbell Soup Company
Many companies fail to create an integrated vision for how business processes should work across the enterprise and how information, applications, and technologies should enhance or even perform these processes. Enterprise Architecture as Strategy clearly demonstrates the importance of creating an enterprise architecture-not just an IT architecture.
Stuart Scantlebury, Vice President and Director, The Boston Consulting Group
A pragmatic road map for any company that is seeking to build an IT foundation to leverage profitability and growth.
Chris Johnson, Deputy Executive Vice President, GLOBE (Globe Business Excellence) Program, Nestlé
 
© 2006 Enterprise Architecture as Strategy
All right reserved. Total or partial reproduction prohabited.