IMD International

WHAT CAN CSM DO FOR YOUR COMPANY?

Open Innovation Workshops, Master Classes, Case Studies, Specific Projects & Stakeholder Dialogues

CSM aims to be the academic partner of companies on their "sustainability journey", helping them to embed their sustainability strategies in a multiplicity of ways, some of which are detailed in this section.

For more information about the catalogue of services contact Aileen Ionescu-Somers


Catalogue of services Description
CSM Open Innovation Workshops

CSM can develop a team-based, cross-functional learning event to tackle social and environmental management challenges in your organization. CSM has pioneered an open innovation approach to corporate sustainability that results in robust, cost-effective action plans that can quickly be implemented. We have successfully applied our open innovation approaches to organizations addressing sustainability in areas ranging from product design and supply chain management to labor practices and plant operations in environmentally sensitive areas.

Read more about the CSM Open Innovation Workshops

Master Classes

CSM can organize and facilitate a one to two day Master Class where we bring the best of IMD research and experience to bear on your most critical organizational challenges in the area of sustainability. We can tailor classes to your specific needs on topics such as building the business case for corporate social responsibility, overcoming organizational barriers to sustainability and strategizing climate change strategies. The classes are open, dynamic and highly interactive, and have been designed for both corporations and NGOs.

Case Studies

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CSM has a robust record of writing groundbreaking and prize-winning cases about the challenges of reconciling social and environmental issues with business strategy and we can develop cases about sustainability in your organization. Cases are effective tools for disseminating best practices both internally and with top companies that are confronting similar challenges. IMD cases are also used worldwide by other business schools and showcase corporate innovations in social and environmental responsibility. 

Feeling the heat: Allianz and WWF push financial services industry action on climate change
By Prof. Corey Billington, Dr. Aileen Ionescu-Somers and Dr. Tania Moreira Braga
Wins 1st prize, Finance and Banking category at the EFMD Case Writing Competition

Tranforming the global fishing industry: The Marine Stewardship Council at full sail? 
By Prof. Ulrich Steger, Dr. Aileen Ionescu-Somers, Dr. Oliver Salzmann and Dr. Alexander Nick
Wins one of the eech European case awards, see
Press release 1 March 2010

Read more about case studies

Company-specific Projects CSM carries out company-specific research projects on in-house sustainability initiatives. CSM recently collaborated with Hilti to find a business case for increasing already highly progressive health and safety standards within the company. We also worked with Novartis to develop an action plan to improve access to medicine in developing countries. Such projects are often published by IMD in the form of articles or working papers and can become a catalyst to further educational opportunities and insights into state-of-the art sustainability and corporate responsibility practices.

Partnership Projects

 

 

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CSM carries out sponsored projects for companies and organizations where there are research and learning opportunities to mainstream social and environmental responsibility in policy and practice and introduce sustainable innovations.

Corporate climate change strategies: Innovating products and processes
WWF Climate Savers Innovation
The WWF Climate Savers Program commissioned CSM/IMD to develop a series of case studies that highlighted innovative practices in carbon saving products and processes. The cases feature companies such as Johnson & Johnson, Lafarge, Novo Nordisk, Nokia Siemens Networks and Tetra Pak (all cases are made available to CSM members). Project ongoing.

Mainstreaming sustainable agriculture standards and guidelines
The Sustainable Agriculture Initiative (SAI) Platform Training Program
The SAI Platform commissioned CSM/IMD to design a modular training course for mainstream managers in the food and beverage industry that would demonstrate how to integrate sustainable agriculture guidelines and standards with standard sourcing and procurement practices and make the business case for sustainable agriculture. Project ongoing.

Communicating Corporate Purpose
Burson Marsteller
commissioned CSM/IMD to provide cutting-edge insights that will enable companies to conceive and manage corporate purpose more effectively. The research will identify best practices in designing a purpose statement and building communication strategies around it. Project ongoing.

Stakeholder Dialogues

Stakeholder dialogue is essential to the successful implementation of sustainable business practices. CSM can provide expertise in balancing perspectives and facilitating consensus building so that participants in stakeholder dialogues can exchange strategies, insights and practical skills to reach pioneering solutions in sustainable corporate practices. We collaborated with Nespresso when it launched its Triple A sustainable coffee sourcing program, and have organized stakeholder dialogues for the Global Forests and Trade Initiative and the WWF Climate Savers Program.

  • WWF GFTN: Aligning strategy with the business environment
    Ref: IMD-2-0134 by Ulrich Steger, Alexander Schwandt, Aileen Ionescu-Somers
  • WWF Climate Savers strategy: In search of the "Giant Step"
    Ref: IMD-2-0139 by Ulrich Steger, Aileen Ionescu-Somers
External Events

CSM makes significant contributions to international events and forums on sustainability. CSM staff have presented cutting-edge research at the following high profile events in 2009.

  • Global Ethics Forum - New business models for the bottom of the pyramid: Tetra Pak's school feeding program in Nigeria
  • EABIS - Supervisory Board of European Academy of Business in Society
  • GWIT - Geneva Women in International Trade Conference on the business case for climate change action in companies
  • Procter & Gamble - Guest speaker at P&G's Sustainable Innovation Event in collaboration with the Canton of Geneva

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