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From a Hierarchy to a Heterarchy of Strategies : Adapting to a Changing Context
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Authors: Bala Chakravarthy and James Henderson
Ref. IMD 2007-01, February 2007.
Abstract:
The purpose of this paper is to question the continued usefulness of the hierarchy of strategies framework and to propose a new approach. The hierarchy of strategies was a useful framework when it was first proposed, but since then a changed business context has made this framework obsolete. What is needed instead is a framework around a heterarchy of strategies. The locus of decision making is no longer hierarchical and corporate, business and functional strategies are far more interdependent and interlinked than they have been in the past. The paper provides a framework for managers whether from corporate, business divisions or functions to help with the continuous renewal of their firm.
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The Role of Corporate Venture Capital Funds in Financing Biotechnology and Healthcare: Differing Approaches and Performance Consequences
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Author: James Henderson
Ref. IMD 2007-02, February 2007.
Abstract:
Corporate venture capital (CVC) is an alternative financing mechanism to traditional venture capital for promising start-ups. Yet, these programs have been operated in very different ways with some focusing on “reserving the right to play” versus others focusing on “leveraging or upgrading the core.” The paper explores the role of these different CVC models and assesses the performance consequences for the start ups. Existing research has found that CVC programs that focused on ventures related to their base businesses were likely to have more initial public offerings and higher valuations than independent venture capitalists. Furthermore, researchers have found that this effect may be due to corporate endorsement and/or the relationships actually developed between the business unit and the entrepreneurial venture. This paper confirms these findings for the biotechnology context.
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Cooperative Context, Learning and Negotiations in Supply Chain hold up Situations - Evidence from an Industy Simulation
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Authors: Karel Cool and James Henderson
Ref. IMD 2007-03, February 2007.
Abstract:
This paper examines the link between the cooperative mechanisms to prevent supply chain hold-up and learning in negotiations. The analysis comes from data generated from an experiment based on the French Champagne industry. Results show that dyads where both parties have prior negotiation experience could best align context, intent, and negotiation approach with higher individual and joint outcomes. While dyads with asymmetric negotiation experience achieved more win-win outcomes than inexperienced dyads, their results still tended to be driven by the less experienced party. These results suggest that prior negotiation experience rather than cooperative context matters more for negotiation outcomes.
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Integrating Compliance-based and Commitment-based Approaches in Corporate Sustainability Management
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Authors: Catherine A. Ramus and Karin Oppegaard
Ref. IMD 2007-04, March 2007.
Abstract:
Businesses organizations take diverse approaches to managing environmental issues. Scholars have called for an integrative, unifying theory to study the multitidue of paths organizations take toward environmental sustainability. Our purpose in this paper is to present two such models, leveraging the ideas of commitment versus compliance. The models are organized around the principle that commitment- and compliance-based approaches are not necessarily mutually exclusive, but rather, when used together, can improve the effectiveness of environmental management. The first model brings together dispersed corporate sustainability, business management, and employee motivation literatures to argue for a process-based view of sustainability. In this model we describe a set of organizational mechanisms that exist on continuums at different organizational levels. The second model is used to explain the dynamic interactions that can occur over time between these different mechanisms and organizational levels. We conclude by arguing that commitment- and compliance-based approaches, when interacting dynamically in this way, can initiate complex and effective processes to move organizations toward environmental sustainability.
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Corporate Sustainability - Food and Beverage
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Authors: Clarissa Lins, Hiroshi C. Ouchi, Ulrich Steger, Oliver Salzmann and Aileen Ionescu-Somers
Ref. IMD 2007-05, April 2007.
Abstract:
This working paper is the result of research undertaken by the Brazilian Foundation for Sustainable Development (FBDS), with the assistance of technical and methodological support from the Forum for Corporate Sustainability Management (CSM) of IMD - International Institute for Management Development in Lausanne, Switzerland. CSM performed a similar study in Europe, the USA and Asia in the two-year period 2002-2003 in partnership with WWF, the global conservation organization. This study also had research support from COPPEAD Institute of Administration of the Federal University of Rio de Janeiro (UFRJ) and was sponsored by the following companies: Klabin, Tetra Pak and Banco Real ABN AMRO. The study used interviews, questionnaires and sectoral public and corporate information in order to assess the business case for corporate sustainability in three Brazilian business sectors, namely: pulp and paper, food and beverage, and electrical utilities. This working paper concerns the food & beverage (F&B) industry. The F&B industrial sector was chosen for this study because of its major relevance to the Brazilian economy and its exposure to both environmental issues – given its interference in and dependence on natural resources – and social issues, considering its share of responsibility in social impacts related to food such as malnutrition, obesity and responsible consumption. Between August and December 2005, we interviewed 22 top executives from five companies – AmBev, Coca-Cola Brasil, Nestlé Brasil, Perdigão and Sadia – and three representatives of stakeholder groups with strong vested interests in the sector (from a retail company and an NGO), as illustrated in graph 1. In addition, 30 professionals from top and middle management of the companies in the sector answered questionnaires.
Full text (PDF, 624KB)
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How Growth Companies Distribute Value
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Authors: Paul Strebel and Hongze Abraham Lu
Ref. IMD 2007-06, May 2007.
Abstract:
A majority of executives would give up economic value in exchange for current earnings. In contrast, founder CEO firms regularly sacrifice short term earnings for long term value. In this study, we compared the value distribution policies of founder CEO growth companies in a variety of global industries with growth laggards. Growth leaders systematically distribute more value to other stakeholders who are critical for their growth, despite the short term earnings impact. When they grow to dominate markets, they may try to boost earnings by extracting value from stakeholders who are not critical for their growth, but this often comes back to haunt them.
Practical Implications
To increase the long run value of the firm and avoid the trap of short term profit maximization, managers have to do four things that the successful growth leaders do:
- Communicate the importance of the stakeholders who are critical for growth
- Distribute value to the growth critical stakeholders, despite the short term earnings impact
- Be wary of boosting earnings by extracting value from stakeholders who are not critical for growth
- Ensure the net value distributed is positive for influential stakeholders
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Sponsoring Renewal
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Authors: Bala Chakravarthy and Peter Lorange
Ref. IMD 2007-07, June 2007.
Abstract:
Entrepreneur-managers are highly desired in the corporate world. But few are successful unless they have an executive sponsor. The context that he/she sets for the shaping and implementation of a renewal project is vital to its success. Renewal requires taking risks, and the sponsor must manage these risks through the interactions and iterations he has with the entrepreneur-manager in the planning process. The sponsor must also ensure that the renewal project is housed in the proper organizational home to give it the right balance of autonomy and connectivity with the rest of the firm. Finally, the sponsor must deploy a control system with proper incentives, one that enforces discipline in implementation without killing the entrepreneurial spirit that is needed for the renewal efforts to succeed.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Corporate Sustainability - Electric Utilities
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Authors: Clarissa Lins, Hiroshi C. Ouchi, Ulrich Steger, Oliver Salzmann and Aileen Ionescu-Somers
Ref. IMD 2007-08, June 2007.
Abstract:
This article is the result of research undertaken by the Brazilian Foundation for Sustainable Development (FBDS), with the technical and methodological support of the Forum for Corporate Sustainability Management (CSM) of IMD - International Institute for Management Development in Lausanne, Switzerland, an institution that performed a similar study in Europe, the USA and Asia in the two-year period 2002-2003 in partnership with WWF, the global conservation organization. The study, which was also given research support from COPPEAD Institute of Administration of the Federal University of Rio de Janeiro (UFRJ) and sponsored by the companies Klabin, Tetra Pak and Banco Real ABN AMRO, used interviews, questionnaires and sectoral public and corporate information in order to assess the business case for corporate sustainability in three Brazilian business sectors, namely: pulp and paper, food and beverage, and electric utilities. The electric utilities (EU) sector was chosen as part of the study for the following reasons: (i) its major impact and dependence on the environment, especially in the case of power generation; (ii) its impact on social wellbeing, either in the communities affected by dams and overhead power lines or by providing the population with access to energy. Moreover, it is a very important economic sector for Brazil and very representative in the capital market, as chapter 1 shows. Between August 2005 and February 2006, we carried out structured interviews with 33 top executives from the following companies: AES Group (Eletropaulo and Tietê), CEMIG, CPFL Energia, Elektro and Neoenergia. Two other executives with an active role in the sector were also interviewed: One in the regulatory agency and the other on the boards of directors of companies in the sector, as shown in graph 1. In addition, senior and middle managers from the companies under study answered 50 questionnaires.
Full text (PDF, 632KB)
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Logical Frames in Entrepreneurial Decision Making : Differences between Experts and Novices
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Authors: Nicholas Dew, Stuart Read, Saras D. Sarasvathy and Robert Wiltbank
Ref. IMD 2007-09, June 2007.
Abstract:
Through a protocol analysis experiment comparing 27 expert entrepreneurs with 37 novices, this study shows how expertise accumulated in the process of starting new ventures fundamentally changes the way entrepreneurs frame problems and make decisions. The results show that expert entrepreneurs employ non-predictive strategies within frames based on an effectual logic, whereas novices rely on the more traditional predictive strategies based on causal frames. The generalization of these findings to the larger role of expertise in generating alternative frames in decision making is also discussed.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Continuous Renewal
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Authors: Bala Chakravarthy and Peter Lorange
Ref. IMD 2007-10, June 2007.
Abstract:
Renovation is about protecting and extending a firm’s existing market share. It is achieved through continuous improvements in operating performance. It also calls for new product introductions, new approaches to servicing the customer and new ways of segmenting the existing market. Innovation, on the other hand, is about entering new markets and serving them using competencies that are also new to the firm. It stakes out a new business domain for the firm to grow profitably in the future. Continuous renewal is about renovation, innovation and more.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Why Merger and Acquisition (M&A) Waves Reoccur - The Vicious Circle from Pressure to Failure
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Authors: Ulrich Steger and Christopher Kummer
Ref. IMD 2007-11, July 2007.
Abstract:
Merger and acquisition (M&A) activity is close to breaking new records and it has gained significant momentum over time. This development contradicts the fact that most M&As are considered to be unsuccessful. The authors are not surprised, however, at how difficult it seems to be to succeed in M&A transactions. Most studies stop at examining the success or failure rate of M&As and one or two obscure success factors. The authors are interested in the following question: Why do M&As continue to take place, not only on a small scale but also periodically with great magnitude, particularly when M&As in the previous wave – and even the ones before that – may have failed. In this paper the authors explore why companies, their management and shareholders are prepared to try over and over again, an aspect that M&A research has not explored to date.
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Sustainable Banking with the Poor: Evolution, Status Quo and Prospects
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Authors: Ulrich Steger, Alexander Schwandt and Matthieu Perissé
Ref. IMD 2007-12, October 2007.
Abstract:
Microfinance, i.e. the provision of financial services to people who would normally not be able to access them, has evolved very fast in the past few years, from a niche market dominated by social-welfare-oriented actors to an attractive growth market. Along with its mutation, new issues have appeared that are currently being addressed by the market players – historical actors and new entrants alike. Growth management, financing and competition-related topics are the key factors of the general trend characterizing the market, namely the commercialization of microfinance. This tendency raises a topical question for the years to come, with regard to the possible distortion of microfinance’s historical mission of social improvement.
Full text (PDF, 648KB)
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On the Entrepreneurial Genesis of New Markets: Effectual Transformations versus Causal Search and Selection
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Authors: Nicholas Dew, Stuart Read, Saras D. Sarasvathy and Robert Wiltbank
Ref. IMD 2007-13, November 2007.
Abstract:
The generation of new markets is an emerging area of interest among researchers working in the traditions of evolutionary economics. And true to those traditions, the current study incorporates empirical evidence from psychology and cognitive science to develop micro-foundations for evolutionary theories of new market generation. In this paper we present an in-depth analysis of how expert entrepreneurs, as opposed to novice managers, use effectual logic to conceptualize the creation of new markets. Our results challenge received wisdom based on search and selection processes and move beyond combinatorial ideas to develop instead a "transformational" view of market genesis.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Prediction and Control under Uncertainty: Outcomes in Angel Investing
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Authors: Robert Wiltbank, Stuart Read, Nicholas Dew and Saras D. Sarasvathy
Ref. IMD 2007-14, November 2007.
Abstract:
Venture investing plays an important role in entrepreneurship not only because financial resources are important to new ventures, but also because early investors help shape the ventures’ managerial and strategic destiny. In this study of 136 angel investors who had made 1,038 new venture investments, we empirically investigate angel investors’ differential use of predictive versus non-predictive control strategies. We show how the use of these strategies affects the outcomes of angel investors. Results show that angels who emphasize prediction make significantly larger venture investments, while those who emphasize non-predictive control experience a reduction in investment failures without a reduction in their number of successes.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Immortal Firms in Mortal Markets? An Entrepreneurial Perspective on the "Innovator's Dilemma"
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Authors: Nicholas Dew, Saras D. Sarasvathy, Stuart Read and Robert Wiltbank
Ref. IMD 2007-15, November 2007.
Abtract:
"The Innovator’s Dilemma" consists in the fact that by doing the right thing – i.e., listening to current customers - leading firms often end up losing their markets to upstart newcomers. Therefore, understanding how entrepreneurs successfully create such upstart firms and new markets ought to have direct implications for theorizing about this dilemma. This paper examines implications of recent studies in entrepreneurial expertise, and outlines how an effectual logic of non-predictive control may be used to overcome the innovators’ dilemma in large corporations. The paper also identifies new questions for future research in the overlap between the origin and evolution of new markets and entrepreneurship.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Designing Organizations that Design Environments: Lessons from Entrepreneurial Expertise
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Authors: Saras D. Sarasvathy, Nicholas Dew, Stuart Read and Robert Wiltbank
Ref. IMD 2007-16, November 2007.
Abstract:
Human artifacts lie on the interface between their inner environments and their outer environments. Organizations, therefore, are apt subjects to be studied through a science of the artificial. Furthermore, organizational design happens at two interfaces: first, at the interface between organizational founder/s and the firms they design, and second, between the firms and the environments in which they operate. We use recent developments in the study of entrepreneurial expertise to show why an effectual logic of design is necessary at the first interface, and what its consequences are for designing at the second. In particular, we use the exemplar case of Starbucks to codify three key characteristics of the design problem at the first interface – namely, Knightian uncertainty, goal ambiguity, and environmental isotropy. We then use an "alternate histories" method to trace four strategic options – namely, planning, adaptation, vision, and transformation - for designing at the second interface. In the final analysis, organizational design is important because effectuators using transformational approaches not only design organizations, but concurrently end up designing the environments we live in.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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One More Challenge on the Road to Information Driven Marketing
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Author: Martin A. Koschat
Ref. IMD 2007-17, November 2007.
Abstract:
Few CEOs would argue with the contention that a firm’s ability to generate timely market and customer insights comprises a set of critical operational and strategic competencies. There are indeed striking examples of firms that have achieved exceptional success through the disciplined use of data, analysis and information. Such success has stirred interest among leaders of many other firms who, too, have formulated information-based marketing strategies. The successful implementation of such strategies often requires considerable resources and a cultural change in the organization to embrace fact-based decision making. Yet despite a willingness to spend on information and to commit to cultural change, CEOs, their management teams and the organizations they lead may find the transition to information-driven marketing difficult. Ironically it is often the amount of information rather than the lack thereof that stands in the way of generating actionable and profitable insight.
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So Much Data, so Little Time: How Analytics Can Help
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Authors: Martin A. Koschat, Dilip Patel, Xiaolin Teng and Samaradasa Weerahandi
Ref. IMD 2007-18, November 2007.
Abstract:
An analytic – the software implementation of a set of precise rules for acquiring or retrieving data, analyzing the data and presenting the analytical results in a standardized format – is an effective tool for quickly gaining insights into structured data sets that are large and dynamically generated. Around a suite of business analytics, we describe basic concepts of design and illustrate these by presenting specific implementations. We discuss changes to statistical practice that may result from the deployment of analytics, and we argue that the increasing popularity of analytics has implications for statistical research and education.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Store Inventory Can Affect Demand: Empirical Evidence from Magazine Retailing
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Author: Martin A. Koschat
Ref. IMD 2007-19, November 2007.
Abstract:
In retailing, inventory analysis and inventory practice have traditionally been based on the assumption that underlying demand does not vary with inventory levels. A growing body of research supports the contention that the validity of this assumption has significant implications for optimal inventory policies. The concern for such inventory effects motivated a major US magazine publisher to conduct the market study documented in this article. It presents empirical evidence that demand can indeed vary with inventory, and it quantifies the magnitude of these inventory effects which are two fold. An inventory decrease for one brand can, first, result in a decrease of demand for the brand and, second, in an increase of demand for a competing brand. These observations support the expansion of the traditional Newsvendor Model to include inventory effects as well as the practice to make inventory decisions for retail categories rather than individual brands.
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Marketing under Uncertainty: A Knock on the Door
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Authors: Stuart Read, Nicholas Dew, Saras D. Sarasvathy, Michael Song and Robert Wiltbank
Ref. IMD 2007-20, November 2007.
Abstract:
How does one approach marketing in the face of uncertainty, where the product, the market and the traditional details involved in market research are unknowable ex ante? We use protocol analysis to evaluate how 27 expert entrepreneurs approach such a problem, compared to 37 novice managers, with all 64 participants being asked to think aloud as they make marketing decisions in exactly the same unpredictable situation. Our hypotheses are drawn from the literature in cognitive science on (a) expertise in general and (b) entrepreneurial expertise in particular. Results show significant differences in heuristics used by the two groups. While novices rely on predictive techniques, experts invert these. In particular, they use an effectual, or non-predictive logic to tackle uncertain market elements and construct novel markets. The 27 experts, for example, arrived at 28 different possible product-markets as opposed to only 12 envisioned by the 37 novices.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Effectual Strategy and New Venture Performance: A Meta-Analysis
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Authors: Stuart Read and Michael Song
Ref. IMD 2007-21, November 2007.
Abstract:
Whether entrepreneurship is a process of sophisticated search or willful creation is among the key issues facing entrepreneurship scholars. We offer three contributions. First, we review major convergence areas of entrepreneurship literature against the backdrop of positioning and construction and show that the bulk of current work rests on the foundational assumption that opportunities are found and positioned within a given environment. Our second contribution is an empirical test of effectuation where we demonstrate a positive relationship between a creation-oriented approach and venture performance. Our third contribution is an agenda to gain balance between construction and positioning in entrepreneurship research.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Logical Frames in Entrepreneurial Decision Making: Differences between Experts and Novices
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Authors: Nicholas Dew, Stuart Read, Saras D. Sarasvathy and Robert Wiltbank
Ref. IMD 2007-22, November 2007.
Abstract:
Through a protocol analysis experiment comparing 27 expert entrepreneurs with 37 novices, this study shows how expertise accumulated in the process of starting new ventures fundamentally changes the way entrepreneurs frame problems and make decisions. The results show that expert entrepreneurs employ non-predictive strategies within frames based on an effectual logic, whereas novices rely on the more traditional predictive strategies based on causal frames. The generalization of these findings to the larger role of expertise in generating alternative frames in decision-making is also discussed.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Affordable Loss: Behavioral Economic Aspects of the Plunge Decision
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Authors: Nicholas Dew, Saras D. Sarasvathy, Stuart Read and Robert Wiltbank
Ref. IMD 2007-23, November 2007.
Abstract:
Affordable loss involves decision makers estimating what they might be able to put at risk and examining what they are willing to lose in order to follow a particular course of action. This paper analyses how potential entrepreneurs may use the affordable loss heuristic in making the “plunge decision” to start a new venture. We show that affordable loss may be integrated with several frequently used approaches to making the plunge decision. We then explain the behavioral aspects of affordable loss in detail, focusing on how individuals decide what they can afford to lose, and how they decide what they are willing to lose in order to take the plunge into entrepreneurship. The paper also discusses the implications of affordable loss for the economics of entrepreneurship.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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Framing Uncertainty: The Temporal Effects of Frames on the Use of Effectuation
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Authors: Willem Smit and Stuart Read
Ref. IMD 2007-24, November 2007.
Abstract:
Roughly 7 of 10 executives in firms around the world use scenario and contingency planning to explore and prepare for alternative possible futures (Bain & Company Management Tools 2007 survey). Planning strategic response to foreseeable change in the environment is powerful when the situation is relatively predictable. But what if it does not? What if a mature environment shifts such that outcomes are sufficiently unrelated to historical patterns, making prediction irrelevant in usefully informing managerial decision-making? It is within this unruly but increasingly prevalent context that we place our work. And the heart of our effort revolves around the seemingly innocent question of what helps or hinders managerial shift in decision-making strategy to match the environment when the situation changes from predictable to uncertain. We build the foundation of our work on three pillars. We draw on Knight (1921) to articulate the uncertain condition. We build on Staw, Sandelands, & Dutton’s (1981) concept of framing to understand the perhaps biased lens through which a manager sees the environment. And we introduce Sarasvathy (2001) to offer an approach to strategic decision-making which does not rely on prediction. Combining these three bodies of work, we are led to the normative expectation that managers should perfectly match strategy to environment, and more specifically that when presented with uncertainty managers should utilize strategies such as effectuation which do not demand predictive inputs to function. But we are also warned of deep cognitive human biases, specifically the impact of framing on an individual’s objectivity regarding the environment, which constrains their ability to do what normatively should be done. The central contribution of our effort is the advancement of theory integrated with empirics which build our understanding of managerial decision-making when confronted with environmental uncertainty. In specific, the effort adds to thinking in the field by i) reviewing relevant literature on framing and strategy execution response, ii) developing relevant hypotheses based on our synthesis of the literature, iii) describing an interactive Internet-based simulation we created specifically for our investigation, iv) presenting the differences in how our unique sample of 202 corporate managers made decisions over time when faced with a predictable or uncertain situation, and v) articulating the implications of our findings, both for theory and for practice. Our findings suggest that while the corporate managerial response to uncertainty is to try harder to use prediction (in direct contradiction with normative expectations), framing can help accelerate the shift in response to uncertainty from prediction to an approach which does not depend on historical information. We close with a focus on this encouraging finding, offering theoretical implications that point to potentially useful research in the field, and practical implications that may help us enhance the way we prepare managers for the uncertainty they are likely to face in today’s unpredictable business context.
Full text not available (please contact our research department mentioning the title and reference number of the working paper)
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